Where music artists become strategists
Most artists spend 3–5 years guessing their way through the music business. We compress it into 10 weeks — powered by the top 1% of India's music industry, and nia, your AI co-pilot.
Talent was never the problem. The blueprint was. We hand you the one the top 1% already runs on.
Built for the artist who's done guessing
The 10-week trajectory
We believe the only way to learn this business is to run it. By the middle of the cohort you're not studying a release — you're shipping one, with our team and ecosystem behind you.
Foundations & positioning
Define your artist identity, your audience, and the market gap only you can fill. We get sharp on who you are before a single thing ships — the launchpad for everything that follows.
Release, editorial & campaign push
This is where the cohort starts releasing — because we've learned that doing it beats studying it. You build the release, work editorial pitches, run real marketing campaigns and media reach-outs, and you do it alongside the Mashup Edu team and the ecosystem we bring to the table.
Momentum & growth
Now we go past knowing into understanding — the macro forces of the business: catalog strategy, monetization, audience systems, and the moves that compound. The emphasis is execution, not theory: leave with what to do next and the reasoning to keep deciding for yourself.
Release day & the industry room
Everyone releases. Then you pitch — directly to India's top A&Rs, promoters and labels through the Mashup Edu network, skipping the introduction queue most artists wait years in. Standout members also become eligible for a Mashup Edu showcase down the line.
Meet nia. Your always-on AI co-pilot.
nia helps you think, plan, and execute smarter — personalised feedback, growth audits, release simulations, and progress tracking. Always-on. Never replacing your vision, only sharpening it.
Mentored by the people who actually run the industry
A working mix of India's top promoters, label and A&R execs, sync and distribution leads, artist teams and music entrepreneurs — live, every week.
Why it works
Most artists don't fail on talent. They fail on access and execution. That's exactly what we fix.
Proof, not promises
No separate case-study pages, no spin. Just what our members have actually done — the numbers below are cumulative through Cohort 6. Cohort 7 is running now, so these only go up from here.
Mashup Xcelerator launched in 2023 and has grown into one of India's most impactful artist accelerators — trusted by emerging musicians nationwide.
We've trained over 80 rising artists, built a network of 60+ top industry experts, and maintained a remarkable 4.9 star rating across 171 verified reviews — making MXP one of the highest-rated programs in the country.
Backed by the platforms building what's next
From distribution to community — the labels and platforms shaping India's next wave.
Questions, answered
What's the core outcome I should expect?+
A real release out in the world with a plan behind it, direct relationships with people who shape the industry, and a clear blueprint for your next 90 days — things you act on the day the cohort ends, not someday.
I'm a beginner / I don't have many releases. Can I still join?+
Yes. Early-stage artists often get the most value — you learn the right strategy before you've developed expensive bad habits. What matters is your commitment, not your catalog.
How is this different from other courses or YouTube?+
You learn live from the top 1% of India's working music industry, and you actually ship a release with our team and ecosystem behind you. Every session translates into action, and nia keeps you executing between sessions.
Is it really invite-only?+
We take a limited number of artists per cohort by application, because the program only works when the room is right. If we're a fit, you'll hear from us and we'll walk you through everything — including the investment — personally.
What if I miss a session?+
Every live session is recorded and added to your library, and nia helps you catch up on action items so you never lose momentum.
What happens after the cohort ends?+
You join the alumni network, keep access to your resources and relationships, and standout members become eligible for a Mashup Edu showcase — built to last well beyond 10 weeks.
We don't sell seats. We choose artists.
Cohort 08 and 09 are filled by application — 20 artists each. We read every one personally. If you're a fit, we'll reach out and walk you through everything, including the investment, one-to-one.
Cohort 08 — August · Cohort 09 — December 2026
Telegraf