The 10-week trajectory
We believe the only way to learn this business is to run it. By the middle of the cohort you're not studying a release — you're shipping one, with our team and ecosystem behind you.
Foundations & positioning
Define your artist identity, your audience, and the market gap only you can fill. We get sharp on who you are before a single thing ships — the launchpad for everything that follows.
Release, editorial & campaign push
This is where the cohort starts releasing — because we've learned that doing it beats studying it. You build the release, work editorial pitches, run real marketing campaigns and media reach-outs, and you do it alongside the Mashup Edu team and the ecosystem we bring to the table.
Momentum & growth
Now we go past knowing into understanding — the macro forces of the business: catalog strategy, monetization, audience systems, and the moves that compound. The emphasis is execution, not theory: leave with what to do next and the reasoning to keep deciding for yourself.
Release day & the industry room
Everyone releases. Then you pitch — directly to India's top A&Rs, promoters and labels through the Mashup Edu network, skipping the introduction queue most artists wait years in. Standout members also become eligible for a Mashup Edu showcase down the line.